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Internet MarketingThe internet marketing strategy articles, written by internet marketing specialists, will help make your internet marketing business more successful! |
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Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
This is even more the case when selling over the internet because many of your potential customers do not know you. In the offline word they could walk into your store and talk to you, online you are just another person fighting to take their money.
It is proven that if you alleviate the fear associated with making a first time purchase your initial sales will increase by 10% and these customers are more likely to purchase from you in the future. Why? Because you stand behind your product and they know if they are unhappy you will give them a full refund!
If you are confident in your product, show it to your customers by offering a strong guarantee that removes the risk associated with the purchase. If you can offer a lifetime no hassles, zero questions asked guarantee do so! I know you think this sounds risky, but it really is not.
How do I know this? I did an extensive test with very similar products offering different lengths of money back guarantees. I was surprised when I found out the longer the guarantee the less returns I received.
Having a short guarantee makes the customer rush through using your product, so if they are unhappy they can return it within the allotted time period. With a longer guarantee they can use your product at their own pace which will allow them to see the great results of owning your product.
So what is the absolute shortest guarantee I would offer? Well 30 days is too short, the bare minimum I would say is 90 days, but remember the longer the better!
Are you still scared about offering the longer guarantee? Shame on you! Not really, that is a valid concern. In general most customers use the guarantee as an additional reason to buy your product; it makes them feel safe and secure. Unless they simply hate your product or service people are usually too lazy to return it, or they put it off until tomorrow, which usually never comes. But just in case the guarantee is their shining like a big block of gold!
All in all, as long as your returns are under the 10% that you have increased you sales by (which any quality product should be) you have nothing to lose by offering a RISK FREE guarantee.
About The Author
Derrick Pizur runs ResellerEdge.com, a high quality multiple domain, user friendly, web hosting company that offers a 90 day money back guarantee on all hosting services. A truly risk free web host!
The Power Of Viral Marketing
You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth."
The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?
Website Sales: 10 Stimulating Words That Make People Buy
There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.
Five Simple Steps To Make Money Online This New Year
Most people in a new year make resolutions to make more money and attempt to make money online. However it is also true that a vast majority of people fail to actually make money online. Why is this? Most people in their haste and enthusiasm to make money online go all out and attempt to "try their luck" and go around purchasing advertising to promote and try to sell whatever affiliate program or home based business opportunity that they have with no results to show for it. So not only are they not making money, they are losing money online.
Hide and Seek
What's happening to the personal touch on the World Wide Web?
Setting Your Online Business Up for Success!
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any.
Reselling Resold Resale Rights
What the heck am I talking about?
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
Beneath the Surface of Internet Marketing
To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. The aim of this article is to make sure you don't become one of them and miss out on what lies beneath the surface of Internet Marketing.
Web Success Secret - Overdeliver
A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc...
How to Get $250,000 Worth of Free Advertising for Your Business
You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?
How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!
For some reason, people who look to the internet to make more money or start their own online business are drawn to the internet marketing or home business industries. Ironically, these marketers (and I was one of them!) become affiliates for "make money from home" products, or buy reprint rights for the same, and thus try to sell something they have no experience in.
What the Heck Does Vincent van Gogh Have To Do With Internet Marketing?
Nothing and Everything!
The Secret To Having A Successful Online Business
For three years in Internet Marketing, I've tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. I've lost count the number of downline clubs, retire early opportunities and other get rich stuff on the web which I've joined. I thought I was robbed in broad daylight in the cyber world. The phrase "Why me?" started to come out.
Google AdWords and AdSense - A Dynamic Small Business Marketing Duo
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
The Internet and Network Marketing
After years of gut wrenching work and stress the home based business building process has finally been chopped down to size. The casualties from this type of business building are horrendous and rightfully so. It wasn't long ago that the odds of build a huge profitable network was for the very gifted individual. But now building a residual income with the internet and network marketing scenario is within practically everyone's reach.
Creating Multiple Streams Of Income Part 2
Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.
When is Spying on Your Competition a Complete Waste of Time?
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads...
How To Create An Automated Income Producer
One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts.. 'Return on in investment' is a good phrase that's being thrown around - what are you actually making from your web site in cash terms? Ever thought about that?