 |
||||||
 |
 |
 |
 |
 |
 |
|
Internet MarketingThe internet marketing strategy articles, written by internet marketing specialists, will help make your internet marketing business more successful! |
 |
|
|
|
|
Success in On-Line Business
Here is a story of four traders who each started with a website built by us, retailing the same products Australia-wide from different cities. It's hard to compare businesses with different products in different markets, but these four businesses had all those factors in common.
Start-up:
- Trader A started with a website and a spare room at home, and became so successful that he needed to open a shop.
- Trader B (in another city) liked Trader A's website, so he also started with a website and a spare room at home, and became so successful that he also needed to open a shop.
- Trader C bought Trader A's website, shop lease and business and employed someone to run it for him.
- Trader D (in a third city) liked Trader C's website so started with a website and a spare room at home.
- Trader A, after a break, started a new website and a shop with the same products (but a different part of the city). He now has two retail stores plus he is starting a wholesale division.
- Trader B is very successful and happy with one shop.
- Trader C has closed down.
- Trader D is still struggling.
Observations:
Service: - Traders A and B are always available to give personal service and advice by phone or email on their products. They each told us that this was as well as their having full information on their websites and FAQ pages answering most questions. Trader C's employee was often out of the shop and left customer enquiries unanswered. Trader D was working elsewhere during the day, and relied on potential customers either placing orders on-line or leaving messages on an answering machine.
Range: - Traders A and B carried a full range of inventory. C advertised a full range but was often out of stock. D carried only a limited range.
Competition: - The same products were all stocked by large chain stores and other on-line traders, so the fact that Traders A and B prospered indicates that their personal service was able to attract customers away from the impersonal chain stores and other on-line traders.
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal service are ahead of others.
More information for small businesses is found at platypus websites - www.platywebs.com.au.
Ken McKay designed his first website in 1997 and, through Platypus Websites, has been building commercial websites since 1999.
Why Your Internet Business is Like the Stock Market
As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". This type of thinking carries a high risk. If your stock goes up and you are smart enough to sell, then you've made money. However, if your stock falls, you just don't know when (or if) it will ever make a comeback.
Making Money Online: What You Really Want To Know
So you've been thinking of doing some internet marketing or you've done some and you're not making money yet. What does it really take? Even more importantly, how long does it take and how much does it cost? Isn't that what you really want to know?
Niche Marketing: Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
My 7-Step Secret Formula For Cashing In On Content!
Copyright 2005 Kurma Group
7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine.
Multiple Streams Of Internet Income
Make your website pay?in millions
How to Turn Freebies in to Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
A Better Mousetrap
Conventional wisdom says find a niche. Don't go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.
Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out.
What is EMarketing? A New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
3 Simple Steps To Get Free Original Content for Your Website
As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. If you know anything about search engine optimisation you know that Google loves content. The problem most webmasters face is how to get the content without writing it yourself, which takes time, or without spending money to pay someone else to do it.
The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later
There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet marketing experts place articles shortly after one of mine has been posted talking about the impossibility of making any money online without spending lots of cash on advertising.
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It
Creating Your Own Internet Marketing Product through a Home Based Business
There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else's tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this.
Creating Multiple Streams Of Income Part 1
One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. I said that sounds easy enough. He told me that if he had to do that today he wouldn't even try. At the time he bought his buildings real estate doubled in price about every 6 to 8 years. He told me that you would have to wait at least double the years to see any real increase in value.
The Myth of Internet Marketing: aka The Golden Carrot
Why am I so mad I could throw my computer right out of my upstairs window?
Marketers: Are We Getting Dumb?
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?
Is Internet Marketing Saturated?
Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up on an idea or marketing plan based on the belief that there were so many other people doing it my offer would never be considered. But after reading the following article you can get an idea that the internet is like a new city that crops up everyday, under a new sun, with all kinds of possibilities before you. You just need to see them and then take the reins and hold on.