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Internet MarketingThe internet marketing strategy articles, written by internet marketing specialists, will help make your internet marketing business more successful! |
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The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?
Since I usually don't control if or how a website links to me, I began thinking for a solution.
Part of Google's ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay's laptop auctions - and used "discount laptops on eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google takes the anchor text of a site's backlinks, and uses it to determine how that site ranks for a given keyword.
When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word "eBay" would most likely be the anchor text to my link.
Aside from that fact that you know eBay is an online auction site - why would you search for the term "eBay"? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name.
That's when an idea hit me.
Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don't search for your company name, you'll still receive the same effect.
Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website "Tiburon World", I could name it "Hyundai Tiburon Performance & Accessories", and use the domain "hyundai-tiburon- performance- accessories.com."
By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - "Hyundai Tiburon," "performance," and "accessories" - will be automatically included in the anchor link text.
Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique.
Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares business advice and tips through his website, http://www.josiahmackenzie.com.
Josiah's latest projects include an RSS software directory (http://www.rss-software.net) and an RSS marketing information site (http://www.rss-marketing-information.com)
13 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email. That way, you could follow-up every few months and build your own lists and include an advertisement for other products you sell.
Online Advertising Traffic and the First Law of Web Surfing
Hint: don't send send your online advertising traffic to your homepage.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
Marketing on the Internet: Legal Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.
Rocket Your Online Business into the Stratosphere with Captured Leads!
NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
The Internet and Network Marketing
After years of gut wrenching work and stress the home based business building process has finally been chopped down to size. The casualties from this type of business building are horrendous and rightfully so. It wasn't long ago that the odds of build a huge profitable network was for the very gifted individual. But now building a residual income with the internet and network marketing scenario is within practically everyone's reach.
Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales
Do you want to unleash a tsunami of sales at your website?
Can You Provide an Internet Advertising Solution?
This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.
How To Create An Automated Income Producer
One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.
Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales
If your website sales are down and you desire to spark it up, here the secrets to do so:
The Power Of Cross Promoting
Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.
Secrets to Business Success on the Internet
Secret Number One: The Key Is A Niche Market
Internet Profits the Smart Way: Let Your Business Fund Itself
Although many Internet marketers spend thousands of dollars on Internet marketing resources before turning a profit, it is certainly not the only way to succeed, and in many cases, not the best way. Here are three levels of investment that will allow your business to fund itself.
I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!
This wasn't meant to sound like one of those "rags to riches" stories but for me, it sure seems that way.
Five Step In To A Successful Online Shopping Business..
Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.
Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?
What Not To Do?
As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more.
The Psychology of Online Selling
Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for 'essentials'. So even though a principle reason for buying something is 'out of necessity' the chances are you didn't HAVE to but 'that one'. You made a choice, conscious or otherwise.
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.