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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.
Page Title
It's truly amazing how many people don't realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines.
From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories don't just use that phrase in the TITLE tag.
Dress it up a bit. For example "PDA Accessories For The Busy Geek" or "Need Accessories for Your PDA? Come right in!" Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.
META Keyword Tag
Anybody still using the Meta Keyword tag as their sole search engine optimization method please leave the room. Go on get out and don't come back.
The Meta Keyword tag is all but dead to the search engines. When building your pages it's still worth including but simply put in the top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff into the Meta Keyword tag. It's a total waste of time and anybody who tells you different has no idea what they're talking about.
META Description Tag
This still has some limited value for your SEO work. When Google or other search engines display search results they display the contents of the TITLE tag and your Meta Description tag (if present) or a random selection of text from the page. Your Meta Description tag will take priority if present.
The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Don't just copy and paste the main keyword in there.
If the Meta Description tag is used well, in conjunction with the TITLE tag, then it can make your displayed search result more inviting to the potential visitor. Again don't spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note - make the Meta Description for each page different; don't just recycle the same one over and over.
RSS
Stands for Really Simple Syndication and is probably something you've heard a lot about over the last few months. RSS allows you to display the news items and/or content from other sites on your website as part of a "news feed". This adds a huge amount of value to your site from a vistors point of view - they don't need to leave your site to get the latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.
At the moment there's a huge upsurge in the use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage the search engines to come back to visit your site more often. How does it work? Well again that goes beyond the scope of this article so please refer to our site for more information.
Blogs
Also called Web Logs are basically online diaries. For a long time these were used solely by... well.... geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.
Recently with the increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over the world. Are you seeing the possiblities? There are some other nuances to consider but to mention them here would give the game away completely and certain ebook authors would put a price on my head for giving away their secrets.
(c) Niall Roche - All Rights Reserved
- continued in Part 3
This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting effective search engine optimization
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Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. The reason gaining links to your website is important is because many of the large and popular search engines focus on the amount of links there are to your site when they begin ranking your site. The more links you have, the higher your website will rank. So, if you are not familiar with how to increase your marketing by acquiring links then you need to learn. Fortunately, it is not difficult and will not take a lot of effort, but you will need to be open minded, patient, and always play fair. Consider the following suggestions when you are beginning your link swapping or reciprocal linking campaign.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site's traffic. So, how do you build your link popularity? In this article I'll show you 5 simple steps that will help you build your site's link popularity.
?Google Friendly? Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Got Spiders?
Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
SEO and Directories
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.
Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And Seek
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!
Going To Market: Keywords and Backlinks, Part 1
As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
Meta Tags Help Optimize Your Web Site Rankings
Are you working on getting your web site up onto the internet?
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do?