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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Why Pay-Per-Inclusion Search Engines are Dying
A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.
However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have lost traffic to Google.
Why Google is Tops
Google built the LARGEST search engine database because it refused to adopt the pay-per-inclusion model. By allowing every website to submit its pages free, it built an enormous database of websites. Good news for everyone searching Google's database!
Google's competitors were unable to deliver the same results, partly because they had fewer websites to choose from. If you charge for entry into a search engine, you eliminate over 90% of the websites on the Net which cannot justify such a fee.
What the pay-per-inclusion search engines did not understand was that their real customers were the ADVERTISERS and not the searchers. Nor were the websites the customers of the engines.
The advertisers pay the search engines, so they are the customers. Google recognised this and decided to keep the advertisers happy by providing a large database of websites. This large database became well known and it attracted great numbers of searches. These searches were exposed to the advertisers' products and the searches led to good sales. To make this most efficient, search engine submission must be free.
Search Engine Model is Similar to Television
This is all similar to television where programmes are made for the masses and given away free. Then the advertisers step in and make the money! As a search engine survives by the quality of its search results, surfers and sites flocked to Google making it the number one search engine.
Why the Death of Pay-Per-Inclusion SE's is Good for Small Sites
Only large quality SE databases can fulfil the needs of surfers. Your relationships with the search engines is one of mutual benefit. You need the traffic and the search engines provide the quality content.
Therefore by creating good websites with quality content and submitting them free to the search engines, you are both winning. There is no need to spend enormous amounts on search engine submission and optimisation. All you need to do is create good websites with the appropriate keywords for your pages and everything else will take care of itself.
Of course, this is where we were at the beginning of the Internet revolution, except certain search engines got too greedy and thought they could cash in on unfortunate small website owners!
© John Lynch
For a review of Site Build It ? the leading website and store building software package which encourages good content for high search engine rankings go to: http://www.merchant-account-service.com/sitebuildit.html
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Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. Not to be left behind MSN is readying itself to pose another challenge to Google after its launch of MSN Search. Microsoft is launching its own paid search advertising services like the adwords of google.
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.
Why Pay-Per-Inclusion Search Engines are Dying
A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in the time learning and applying them.
Types of Links
Internal Linking ? An introduction
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Google ? A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.
Using Blogs for SEO
Why Start A Blog?
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.
Picking Keywords for SEO ? A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here's a different view.
How Do I Improve My Web Site Conversion Rate? Part 3
Question 1
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high:
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine throws up pages and pages of website URLs which carry your keyword.