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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.
If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?
For instance, Google allows us to promote 2 url's, www.yoursite.com & http://yoursite.com
So ok. Nothing new...
Then why aren't you promoting the power Google gave to you?
See there's some of us who know that adding a link to both urls within our sites is a powerful thing. But what most of us don't know is that you can't just simply add both url's and expect good results!
You can't just want popcorn without poping the corn!
What you want to do is give 2 URL's and 2 Key Phrases. That's it, there it is! So if you promote your main page twice,
re: www.yoursite.com & http://yoursite.com
.. Then you want to give Google 2 key phrases for both urls seperately within your title tag.
Don't stop there though, try utilizing both key phrases respectively within your description tag, alt tags, H1 tags and within a portion of your text.
Here are the results of your efforts:
So the next time google searches your site, it now has more food then before and you actually didn't have to do too much. Your search terms have now doubled for 2 urls pointing to the same information.
Have fun with this and remember, search engines don't like spam tactics and neither do your visitors, so play safe and stick to the rules!
About The Author
Martin Lemieux
Founder and President of Smartads.
http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.
To read more of Martin's articles and get these weekly tips,
Sign up here: http://www.smartads.info/newsletter
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Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
Yahoo!/Overture Site Match: A License To Steal
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