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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.S. dictionary publisher.
There are many ways you can start your own blog. One of the easiest ways to set up your own blog is to use Google's free Blogger.com (http://www.blogger.com).
Blogger lets you choose and customize your blog template. With just a few tweaks, you can easily integrate your blog into your existing website. By doing that you can also use Blogger as a website builder.
Here are 8 good reasons why you should consider using Blogger to build your website:
1. A sitemap is instantly generated for you. Each page you create automatically gets added to the list of created pages either on the left or right sidebar. All the individual pages are linked from the main page and link back to the main page. This link structure is optimized for the search engines. You can change the title to read "Sitemap" instead of "Previous Posts" which is the default setting.
2. Get your pages spidered quickly. Do you have a website that has been created for months and you're still waiting for the search engines to index it? Believe it or not, blogs with frequently added content get visits from search engine spiders a lot faster.
3. You can easily change the entire look of your website. Just by changing the main template, you can republish your entire site to have a new look. You don't have to manually change each page.
4. Each page or entry is automatically optimized for the search engines with the appropriate page title.
5. Generate income with Adsense. Adding Adsense to your website is simple. If you have an Adsense account already, you just have to paste the code into the template and the ads will automatically show up on every page.
6. Get more traffic. Submit your "blog" to blog directories. People will find your website through the listings in the appropriate category. Having your blog listed in blog directories also provides your site with backlinks.
7. Automatic notification. Using a free service such as Pingomatic (http://www.pingomatic.com), you can notify the most popular blog directories that you have new pages added to your site.
8. Syndication. With RSS, you can syndicate your blog to many readers. This will help you increase the traffic to your site. You can use a free service such as Feedburner (http://www.feedburner.com). You can also create email or forum signatures that link to your blog.
So start thinking out of the box and look into using Blogger as a niche website builder. If you already have a website, consider creating a blog that complements that website. Use the blog to drive traffic to your main website as well.
Hock Ng is the founder and editor of The Marketing Tools Review website (http://www.marketing-tools-review.com) and newsletter providing tips and tools for internet and affiliate marketers. He also maintains an active marketing blog.
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How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your greatest resources and many of them are quite generous when you make an impact on their business. So the topic here is for those who want to profit from their skills (if you are not already doing very well and having an awesome time already).
Google Sitemaps Explained - How To Use Google Sitemaps
Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]
Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified.
Anatomy Of A Top Ranking Web page
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself. The second, and more important process is getting the off-page factors right - incoming links.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Most definitely, you're hoping for some positive responses. But, what you really need to do is count repetitive keywords and phrases found in your respondents answers.
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters. In the Internet market becoming much more critical to business success this is almost natural.
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high:
Search Engines 101 - Search Engines Explained
What Are Search Engines?
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools
This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn't an all-inclusive list, but rather a highlight of some of the tools you can use. (I'll point you to one of the master lists when we get into more general tools in part three.) Using Your Google Site Information Page I've covered this in an earlier article, but just in case you missed it, we'll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.) Open up your browser and go to Google's home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you'd type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google's search engine spider. This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It's not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter. From here you can also see the last day Google spidered your home page. To see this in action, click on the first group of information links, "Show Google's cache of yoursitename.com" If you look next to the word "cached" one the first line, the date is expressed also. Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both. Finding Information About Your Site In Yahoo http://help.yahoo.com/help/us/ysearch/tips/tips-08.html This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you'll be able to view your cached pages, etc. Discovering Your Site's Status on MSN http://search.msn.com/docs/siteowner.aspx As the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching. Google Rankings http://www.googlerankings.com You'll need a free Google API key for this one, and the site has the direct link telling you where to get one. You'll have to enter this key in order to query the site for information on Google. With Google Rankings, you'll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine. They also have some other tools that will track your keywords over time, as well as one they call the "Ultimate SEO Tool" that will measure your site's keyword density. Google Backlinks Checker http://lilengine.com/tools/backlinks-tool.php LilEngine.com's Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors. Yahoo Search Rankings http://www.yahoosearchrankings.com/ From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you'll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it's quite helpful. You can find more Yahoo tools that use the Yahoo Web API at their developer's site : http://developer.yahoo.net/wiki/index.cgi?ApplicationList.. In the next part of the article, we'll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.
The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did:
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.