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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
So, what is a site map? Basically, it is a navigation tool. It lets visitors know what information you have, how it is organized, where it is located with respect to other information, and how to get to that information with the least amount of clicks possible. A good site map is more than a hyperlinked index, which only provides the user with a list of alphabetically arranged terms.
Site maps also provide lots of nutritious spider food for search engine robots that crawl your site and eventually index it. Once the robot gets to the site map, it can visit every page on your entire site because all the information is clearly indicated on that one page. However, in order for your site map to work most effectively, you must include a link to your site map in the navigation on every page of your site.
To make your site map most appealing to both the search engine robots and human visitors, be sure to include descriptive text along with the page URLs and links. Be sure to use your targeted keywords in that text. Remember not to be too repetitive with your keyword phrases, though, or you may be penalized.
When you make it easy for people to navigate your site, they will find what they are looking for and will most likely be a repeat visitor. Likewise, when your site is easily navigable by search engine spiders, you increase your chances of being favorably listed in their search results.
So, if creating a site map isn't part of your current search engine optimization strategy, maybe it's time you thought about adding this beneficial -- and fairly simple -- tool to your repertoire.
For an example of Submit Today's site map, go to: http://www.submittoday.com/site_map.htm.
About The Author
As Submit Today's copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today (http://www.SubmitToday.com) is a leading search engine optimization, submission and ranking company located in Naples, Florida.
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Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
How To See What Pages Of Your Site Google Has In Its Index
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Article Marketing: Fox in the Competitor Hen House or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.
Search Engine Optimization: Creative Ways To Acquire Natural Back Links
Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.com " or "two" in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?
Advanced Uses for the Google Algorithm
Previously...
What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 Hours I was Number 1 in Yahoo for the Phrase coolest Guy in the Universe in Double Quotes. A Few hours later I was no where to be found in Yahoo.
The Search Engine Of The Future: Mobility Has A Pricetag
We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless. But as more of our world connects via wireless media, what is included in our 'free look' may be changing.
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue. So I've put up a list of what works best to improve your rankings and I'm telling you now this works but it's no walk in the park.
Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student.
Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for search engines. You may have already spent a great deal of time optimizing your pages, creating content, and building your email lists. It's easy to get overwhelmed in your web marketing endeavors, especially if you're a small business or a business moving online from a brick-and-mortar location.
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.
Google PageRank Explained
PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all.How is PageRank beneficial?Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people.For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more traffic for you, and less traffic for your competitors.Visitors to your website probably won't care about the page's rank (most surfers have no idea what PageRank is). However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it?How is PageRank determined?PageRank is basically determined by backlinks. A backlink is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your PageRank will be. However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. This means that a PR 7 page could actually give out as much weight per vote as a PR 3 page if it had too many outgoing links.How can I improve my PageRank?There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.DirectoriesSubmitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high PageRank which you visit here. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.Link ExchangesA very common practice to improve your PageRank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.Forum SignaturesIf you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your PageRank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum (forums generally have a lot of new content every day and search engines love new content).Buy AdvertisingAlthough it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your PageRank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.ArticlesThis is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.Stay On Google's Good SideThe most important thing to remember when trying to increase your PageRank is to not cheat and to always follow the rules. The people which run Google aren't fools and they have many ways of catching cheaters. Don't even think about using any of the "link farms" or trying to hide keywords on your pages. If caught, you may not get unbanned for many months.Make A Quality WebsiteIf you have a quality website which your visitors enjoy going to, then you will receive backlinks without having to do anything. Websites will link to you with the intention of informing people of a helpful resource, or showing off a cool new website they found, or any other reason other than trying to increase your PageRank. If you build it, backlinks will come...
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.
Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?