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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...
1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.
So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.
We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?
See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time.
Here it is... are you ready?...
Create your content for what you're after and foget it! Move on, attack something else.
See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.
Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.
If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time.
So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.
I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.
Keep up the good work!
About The Author
Martin Lemieux
Founder and President of Smartads.
http://www.smartads.ca - Here to provide you with effective web design & web advdertising services.
OASES - Online Advertising Search Engine Services
To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter
Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download
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Boost Your Website Rankings with Expert Content
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism. A good web ranking while ensuring a website's popularity pays off in the form of greater earnings from advertisers on the your website.
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.
Tools of the Trade, the SEO Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let's see a few main one's in this article.
The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Beyond any technical tricks, content that meets the users' need for three types of information is the best guarantee that search engines and users will find your site. The Google and Yahoo page rankings favor sites that have articles of about 1000 words and that use keywords relevant to the user's search.
The Role of the Robots.txt File to Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats!
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,
Search Engine Metrics: Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).
Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days
Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Promoting these diverse brands will naturally need more energy than promoting just one brand.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?
7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank
My Grandfather ran a small Grocery Store and when you would ask him a Question about his Business he would laugh and reply does Macy's Tell Gimbel's. (At the Time Gimbel's was a major Competitor of Macy's in the New York Department Store Market.) Well if Macy's were on the Internet back then they could be telling Gimbel's a lot. If Gimbel's knew which tool's to use and what steps to take to 'spy' on Macy's.
Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle
I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing.
Linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!
Are You Hung-Up on Page Rank and Back Links?
It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
Learn about the Google Search Engine Tools
Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time. Learn more below about Google's coolest features.
What Size Body Section Ranks Highest?
This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question? with a completely different answer.
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Before I knew the importance of keyword optimisation, I used to pluck any keywords that seemed relevant to my site, insert them into my title tag and meta tags, then submitted my site to the search engines. And then wondered why I didn't really get much traffic.