 |
||||||
 |
 |
 |
 |
 |
 |
|
Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
|
 |
|
|
|
|
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.
It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
When I first started promoting my site, I used to buy into these claims and purchase such services only to be disappointed when my traffic did not increase.
FACT: The search engines can do wonders for your traffic. I attribute over 80% of my total Internet income from being found in the search engines.
FACT: Over the past couple of years, the search engines world has had a major overhaul. It used to be that most of the popular search engines were independently run. Now many of them get their search results from larger directories like Yahoo, Open Directory and LookSmart.
So if you're not listed there, then you may not find your site in many of the popular search engines these days.
FACT: The majority of these multi search engine submission services use some type of automated software to perform the submissions.
Most search engine programmers have designed their engines to IGNORE such automated submissions.
What does that mean for you?
Yep....you probably aren't getting most of the submissions that you pay for because the engines are rejecting them.
FACT: These submission services could care less about where your site ranks. They'll just submit it for you, collect your money, and move onto the next unsuspecting Internet marketer, while you sit back and wonder, "Where is all the traffic I'm supposed to be getting?"
FACT: Spending hundreds of dollars on these multi-submission services is a WASTE of MONEY. If you want to get real benefits from the search engines, subscribe to Danny Sullivan's newsletter at http://www.SearchEngineWatch.com and learn how the engines work and rank pages.
The BIG Yahoo Myth!
Don't ever let any submission service make you believe they can get you into Yahoo with the click of a button.
First of all, Yahoo is not even a search engine. It's a directory and it's run by a group of human editors who decide whether or not a site will be accepted.
The ONLY way to get into Yahoo is to submit yourself, and if your site is commercial you'll have to pay a fee.
FACT: You should submit to all the search engines yourself. Simply go to each engine - http://www.alltheweb.com for example - scroll down to the bottom of the page and look for the "Submit Your Site" link and submit from there.
Just keep in mind that several major engines now get their results from the BIG 3 - Yahoo, LookSmart, and Open Directory. Getting listed here will eventually get your site into popular engines like MSN, AOL, Netscape, and more.
The key to receiving search engine traffic is:
1. Educating yourself on exactly how the engines determine web site rankings.
2. Develop your site accordingly. (selecting an appropriate domain name, including relevant content, keyword phrases, etc.)
3. And by all means, submit yourself!
About The Author
Lisa Irby is the author of 2 Create a Web Site -- a site that encourages you to plan accordingly and GET THE FACTS before diving into the web site creation process.
http://www.2CreateAWebSite.com
|
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?
7 Essential SEO techniques
1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
Search Engine Strategies for Affiliate Websites
The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links. This is going to affect quite a few businesses on the Internet that depend on affiliate links to generate revenue.
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
?Web Content Management System fr Window?: Search Engine Typos
Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites)
Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Five Ways To Win The Favor Of Search Engines
You've got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.
How To Conceal Your Website?s ?Fingerprint? From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. They may want information on how to buy something, or they may simply want to what the weather will be later that day, but the fact is they want information, and search engines are out there to help them find the information!
How To Design A Search Engine Friendly Website
There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.