reciprocal links| Main Page

Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997! The UnFair Advantage Book on Winning The Search Engine Wars I've been a paying customer ever since. In fact it's the only paid search engine optimization newsletter subscription I have.

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.

What Is User Data?

Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.

The site server should have an administrative program telling you what searches are being used to reach the site, better known as "search strings." The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.

Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how "deep" they go into it.

Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.

Every Little Bit Helps

Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be "worthy" of a higher ranking. In short, get out there and bookmark your sites!

Conclusion

The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

YES! I want "Search Engines Revealed - How You Can Finally Achieve Top Search Engine Rankings." I understand I will receive a complete, practical step-by-step guide to successful search engine marketing and optimization that will help increase my search engine placement. I will receive instant access to "Search Engines Revealed - How You Can Finally Achieve Top Search Engine Rankings" immediately after I make payment. I understand this offer has a 90-day ironclad money-back guarantee. So if the ebook does not deliver what it promised, I can return it for a prompt and courteous refund.   My Personal Guarantee Makes This A Risk Free Offer! Only $47.00  $29.95       You can get INSTANT ACCESS right now -- even if it's 3:00 a.m.!