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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Google Traffic Report Card-Does Your Website Pass? Part 1
This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.
Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is important to your overall link strategy and consequently your free traffic levels.
The first factor is of course the anchor text used in your incoming links. The importance of the keywords used to link to your website are more important to Google than the content that is actually on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.
If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Basically it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for.
The most notorious example of this is the "bombing" done by several blog owners to the George W Bush biograpby page. Several bloggers left links to the page containing the keyword text "miserable failure" and consequently this page turns up as the number 1 result in Google for the term, even though the words don't appear anywhere on the page.
The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would probably be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page.
Google Bombing is nothing new. But what many people don't realize is that Google places more relevance on the anchor link text that it finds when it first discovers a link to your website. Each consequent link either adds value to that first impression or subtracts from it.
Many times you can control which link google finds first just by knowing where google goes regularly (like on a daily basis) and effectively placing your link in it's path. This is called "baiting" the google bot to visit your website through this link.
Each link you place after this initial link should further show google that their first impression (or the first keywords it discovered that linked to your website) was and still is correct. Each subsiquent link is a "vote" so to speak to validate Google's original impression of what your website is about.
Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords carefully. Each incoming link you place after this one should serve to validate this first impression. Part 2 will discuss the appearance and disappearance of links over time and how they effect your traffic and search engine placement.
Leah J. Bradshaw is the author of the Free Traffic Report; "Jumpstart Your Traffic in as Little as 10 Days". She also authors a Free Traffic Blog for wahm's to help work at home moms get free traffic.
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Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms.
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. To be visible at the search engines, you have to appear in the first three or so pages of the search engine result pages (SERPS). The quest for attaining high rankings at the search engines has spawned a whole industry, the search engine optimization (SEO) world.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. They may want information on how to buy something, or they may simply want to what the weather will be later that day, but the fact is they want information, and search engines are out there to help them find the information!
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it's time to upgrade your web site marketing efforts.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research, META tags and content.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.
Advanced Uses for the Google Algorithm
Previously...
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
Reciprocal Link Exchange Management Software
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
Cracking the Google Code: Under the GoogleScope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.
Website Optimization, Good Overall Optimization is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
How to Avoid Getting OOPed On by Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Search Engine Optimization: Creative Ways To Acquire Natural Back Links
Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better.
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.