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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
What is missing is a consequence of one of the major advantages of the Internet. Let me explain . . . When I use the Internet to look for information, or software, . . . I don't care about what country is hosting the site, nor do I care about the nationality of the owner of the site. I am only concerned about finding what I am after. So, for me, when I use the Internet, the fact that the world is made up of countries is not something I think about, nor is it an issue because the Internet has in some ways effectively removed the existence of country borders.
Yet, it is this very positive aspect of the Internet that, I believe, leads us to perform incomplete keywords research when we look for keywords to target with our site.
You see, while the Internet has helped us forget about the existence of countries, when it comes to keywords, we must not forget that the world is made up of countries. The reason for this is that the demand for keywords can be country specific. This means that a keyword in high demand in one country, may not be in the same demand in another country. And in some cases, a keyword in demand in one country will not be in demand anywhere else.
To illustrate this idea, consider the following demand numbers for the stated keywords, as reported by Overture (the research being done in June 2005).
Using the keyword "keyword",
- Australia: 669
- Canada: 17
- United Kingdom: 10,770
- USA: 125,177
Another example, looking at the keyword "meta tag",
- Australia: 127
- Canada: 15
- United Kingdom: 2,653
- USA: 10,851
And still another example, looking at the keyword "meta keyword",
- Australia: 10
- Canada: 0
- United Kingdom: 57
- USA: 552
If you had a web site that dealt with SEO and you were looking for keywords to target, then surely the above results would prove interesting. For example, you could see which of the 4 countries above had an interest in what your web site is about. This in turn would tell you which countries you should target, and which you could safely ignore.
In case you are wondering how we obtained the above results . . . We did some basic research at the Overture site and found that it wasn't all that difficult to do. We also found that Overture provides the demand data in 19 countries around the world, covering Europe, Asia, North America, South America and Australasia. We need to point out that some areas were better represented than others. South America, for example, is represented by 1 country only, while Europe is covered by 11.
By going to the Overture site, anyone can likewise discover how to use Overture to research the demand for keywords in any of the 19 countries it supports.
To go back to the title of this article . . . I feel, and I hope that you will now agree with me, that any research on keywords that does not take into account countries is not complete. For one thing, don't you want to know where your visitors are most likely to come from?
In case you are not convinced about the point I am trying to make, I will try to explain in my next article other reasons why I think that proper keyword research should take into account countries.
Serge M Botans
Serge M Botans is the CEO of Meta Keywords Advice, a web site that provides advice on keywords. Free evaluation available. He is also the inventor of CID, which is an altenative to KEI.
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HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
One Way Linking Campaigns II
There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. When they will use you they will credit you for it. Also submit your articles to them. If they ever quote you they will link to you & the added advantage will be that their articles will get published in good places. Imagine an incoming link to your site from TIME or NATIONAL GEOGRAPHIC.
Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student.
What is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of "x" months. Thus the term "Sandbox Effect" applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won't index sites that don't have at least one link pointing to them from another site. Why they are doing that ? Just because zero popularity means that nobody has an interest related to your site content. Since nobody is interested, why search engines should consider it ? From their point of view zero popularity is a time wasting. Under the above circumstances, the link popularity of your site becomes very important to you, especially if you aim to earn traffic by indexing your site in search engines directories. Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site. Then you should act on the following three ways: Link exchanging. Contact the owners asking for a link exchange.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
Designing a Better System for Search Engines
Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Here are some observations on R and R. If you owned a body shop that would be remove and replace. For many Americans it is rest and relaxation, but for Wash Guys it is now researching Research (ing) and/or (ers). I believe that Search engines are getting better as that business model continues to perform before, during and after the Internet Bubble. However I believe they can do better.
The Best 7 Steps To Get A Top Google Ranking Guaranteed
Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page.
SEO #5: Analyzing the Top Ranked Website on Google
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let's start!
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site.
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
All about SEO or SFO?
First let's start with definitions:
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along and hope that they are doing it right? This is a valid dilemma to face, and I will show you why it should be an easy decision. There are ten reasons why hiring them would be to your benefit.
Click Click Boom: a Linking Strategy that will Blow Away Your Competition
Web marketers, do you hear what I hear?
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 ? 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.