 |
||||||
 |
 |
 |
 |
 |
 |
|
Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
|
 |
|
|
|
|
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.
Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place.
Onpage optimization is not difficult. It does however take time to make sure all the pieces are in place. Onpage optimization should occur not only on the main web page of a web site, but on every single content page within that site.
The very first question to ask when seeking to optimize a web page is: What keyword(s)/keyword phrases is this page targeting? This article will not explore how to find keywords, it assumes you already have keywords chosen.
For this article, the following phrases will be used as an example: designer argyle socks, plaid socks, paisley socks. Of the three phrases, "designer argyle socks" will be the primary phrase used for optimization.
Below is a list of onpage elements in which the keywords need to be placed:
** Keywords in the TITLE tag(s)
Every page should have TITLE tags. TITLE tags appear on the status bar above the menu bar in a web browser. The TITLE tags for the main page of your web site should look like the following:
TITLE Supersocks.com - Designer Argyle Socks | Plaid Socks | Paisley Socks /TITLE
Generally the formula should be: website name - keyword|keyword|keyword. Avoid using articles and conjunctions like a, the, and. Use the pipe(|) or dash (-) to separate keywords.
Do not "stuff" your title by repeating your keyword phrases over and over. Search engines will ban sites for such practices.
** Keywords in H1 or other headline tags
Somewhere near the top of the page place your primary keyword phrase within h1 tags.
H1Designer Argyle Socks/H1
The combination of the TITLE tag and H1 tag effectively act as titling tags for your page. The search engine spider will begin to see pretty quickly what your page is about if these two tags are in place.
** Keywords in the body copy
Use your keyword phrases throughout the copy of the body of the web page. Use them in natural ways. Do not overuse your keyword phrase. Avoid using hidden text. Try your best to include your primary keyword phrase at/near the beginning of your copy and at/near the end of your copy. Once, and only once, make sure your primary keyword phrase is bolded.
** Keywords in ALT tags
Many suggest that the alt tags on your images should contain your keywords. Be careful. Some search engines see that as spamming. If you do it, don't over do it.
** Keywords contained in the URL or site address, e.g., http://www.keyword.com/keyword.htm
If the primary phrase of our web page is "Designer Argyle Socks", then the name of the actual HTML file would be designerargylesocks.html, designer_argyle_socks.html or designer-argyle-socks.html
** Keywords in the META NAME="DESCRIPTION"
Meta tags are getting used less and less by the search engines. However, it is still good practice to use the Description and Keyword meta tags if only for your own reference.
meta name="description"Supersocks.com is pleased to offer designer argyle socks at low discount prices. In addition see our selection of plaid socks and paisley socks. /meta
** Keywords in the META NAME="KEYWORD"
Search engines like Google no longer look at the Keywords meta tag. However, still include your keywords here. They can serve as a point of reference for you in the future.
meta name="keyword" keyword, keyword, keyword /meta
Do not "stuff" this meta tag by repeating your keyword phrases over and over. Search engines will ban sites for such practices.
Paul Stefanski develops Recommended Web Tools, an online resource for web design beginners. Visit his website to find out more about onpage optimization.
|
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
Google is Quickly Changing...
Google is quickly changing...
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
Reciprocal Link Exchange Management Software
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results?
Which Search Engine Optimization Services to choose, Google OR Yahoo?
Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services. Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization. Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses. Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time. In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions. Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
Search Engine Traffic Myths, Time Wasters, and Pitfalls
Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. So, you can read the following and learn about a few of the myths and pitfalls people believe about search engines and in the future you can continue to educate yourself from reputable sites that provide accurate and truthful information.
Keywords, Ranking, & Search Engine Optimization Fun
I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read through The Affiliate Masters Course (Ken Evoy) a couple of times.
Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner
So your company has a website ? an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?
Good Content: The Key To Search Engine Ranking
Good Content: The Key To Search Engine Ranking
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Search Engine Saturation Tool ? A Must Have SEO Tool
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. They have gotten complex over the years with better algorithms to serve the folks who want to find something, really find something. They have become extremely adept at finding out duplicates and hidden texts, detecting and punishing the search engine spammers. Every webmaster should take utmost care on what gets to be listed in the search engine. Things that were employed earlier to spam the search engine to get high ranking will come back to haunt you if you don't do the garbage disposal. In this article we will employ one tool that makes the SEO or webmaster's task much simpler. this article provides you with some SEO tips on how to use the saturation tool.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index ? so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. Along the way I was thinking this would be really neat to see, a lot of companies doing the same things really, and to see how they play together.
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.
SEO Facts
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?"