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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Article Marketing: Fox in the Competitor Hen House or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.
This article was submitted to free web content list archives which I'd found online. A search turned up dozens of additional uses across the web. I began to believe that this author simply didn't like the site that used the article and was seeking removal to avoid competition. We took it down to avoid an unnecessary battle over something we didn't wish to fight about.
The site we used it on did compete with this person, but the client site has more to lose than the author, because readers could click through to the author site from the resource box link and gain the customer instead of the client. Having YOUR article on competitors sites is an incredible marketing coup!
You should be glad anytime this happens as long as they follow your use restrictions and provide live links from the resource box at the end of your articles. The client wisely saw topical web content for their site more valuable than the concern of that external link to the author/competitor.
It does immeasurable good for your link popularity as well since that link comes from a relevant and on-topic site, rather than from a useless links directory. Your articles serve as 500 to 1200 word advertisements for your business and if it appears on competitor sites, it is as if you have been able to sneak in the back door and steal customers from the competing site via your article. Would you rather appear in a random list of links, or have 1000 words to convince people to buy your products or services?
All of this just baffles me as a content distributor. All of those authors that requested removal would gain a valuable one-way inbound link to their websites from topical and relevant content that increases their link popularity and their visibility.
Why on earth would they want those articles, that notoriety, that credibility and the high quality links removed? When there is no copyright issue present, you gain far more from use of your article than you lose by having an article on sites you don't like.
I've got articles lose in the world that I'm not proud of, simply because I've become a better writer since I distributed them originally. Several are outdated and recommend things that are no longer valid or, in some cases, not at all useful for current standards in search engine ranking - but that is because the search engine algorithms have changed and best practices have changed.
That is why I now date my article copyright to clearly show the date associated with the article. But I would NEVER request removal of my articles from sites that have old articles posted. They will STILL be more relevant and valuable to me than any cluttered, off-topic reciprocal links directory, because they are a link within relevant text that gain link popularity and sometimes lead to new clients and further visibility.
Removal of your articles from compeitor sites would be silly in most cases and will reduce your visibility and your link popularity. Be the Fox in the Competitor Hen House instead of Chicken Little in fear of the article marketing sky falling.
Copyright © August 10, 2005
Mike Banks Valentine operates http://Publish101.com Free Web Content Distribution for Article Marketers and Provides content aggregation, press release optimization Custom web content for Search Engine Positioning http://www.seoptimism.com/SEO_Contact.htm Learn at http://WebSite101.com Ecommerce Tutorial
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Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work?
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won't index sites that don't have at least one link pointing to them from another site. Why they are doing that ? Just because zero popularity means that nobody has an interest related to your site content. Since nobody is interested, why search engines should consider it ? From their point of view zero popularity is a time wasting. Under the above circumstances, the link popularity of your site becomes very important to you, especially if you aim to earn traffic by indexing your site in search engines directories. Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site. Then you should act on the following three ways: Link exchanging. Contact the owners asking for a link exchange.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.
Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.
Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for.
Creative Search Engine Optimization ? A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site. Many of your e-mails bounce back.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That's why it is important to be well-informed on impending progress in this sphere.
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!
Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.
Is This A ?DMOZ Killer? In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?
Beating the New Google AdWord Rules with Blogs and RSS
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.
Keywords ? Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. While you can gain significant traffic from these 2 great search engines, having a good spot in Google is critical for a website's success.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.