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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!
Are Meta Tags Really Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried
(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)
Pages Yahoo! Wants Included in its Index
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a web page
- Good web design in general
Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describes the contents of a web page." By Title MetaData they mean the text between the title and /title Tags in the header section of your HTML Page. By Description Yahoo mean the actual Meta Tag Name="Description" in the same header section. So Meta Data at least as Far as Yahoo is Concerned is Not Dead.
Let's Examine Some of the Key Points that Yahoo states are important in their help file and see how we can employ some simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is less then 500 Words use a Keyword Density of about 2-3%. If your Web Page is Above 500 Words Use a Keyword Density of About 5%. Try to Keep your Web Pages under 750 Words.
Pages designed primarily for humans, with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well.
Hyperlinks intended to help people find interesting, related content, when applicable
Try and have 3 or 4 Links to closely related Content. It is ok to link to other web Pages within in your site but 1 or 2 external links should be mixed in when Possible. Make sure you use your Keyword or Phrase in the Anchor text for the Links.
Metadata (including title and description) that accurately describes the contents of a web page
Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Both Title and description Meta Data should use your target Keywords and Keyword Phrases for the Web Page. Don't use the same keyword or keyword phrase directly next to each other in your Title or Description Metadata.
Title Meta Data
Keep your Title less then 80 Characters if at all possible. Place your Title Meta Data First (Firectly below the Head Tag. Place the exact same Title at the very top of your Web Page Preferably inside an H1 /H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta Data. Keep your Descriptions between 100 and 150 Characters if possible. Your Keyword Density in your Description should be about 10%. Make sure your Description accurately reflects your web page. Where possible the text in your description Meta Data should actually appear Word for Word near the Top of your Web Page.
Power User Super Tip Where it fits use your description within h2 tags as a Sub Page Header Directly under your title
Good web design in general
Books have been written about Web Design, Some key points is to make sure your web sites is thematic and pages are related to each other,. For every page you create to target a Keyword phrase have 3 or more (as many as 10) related pages. Add new pages once or more a week or significantly change current pages. Make your Web Pages easy to crawl. Have a well organized Drill Down Site Map. As an Example if your Web Page is about Real Estate your Site-Map may look something like this
- Real Estate Topics
- Buying a Home
- Your Perfect Neighborhood
- Finding a Lender
- Hidden Deals in those FSBOs (For Sale by Owner)
- Selling a Home
- Picking a Realtor
- Pricing your Home
- Investment Property
Yahoo in it's Guidelines is telling you exactly what you need to do to get a Better Page Rank. If you Give Yahoo want they want by following these suggestions then Yahoo will reward you with what you want - A Better Page Rank.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members
Get Mike's Newsletter:
http://ewguru.com/newsletter
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Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website's internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives ? specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
How To Start An Internet Business ? Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site ? as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Analyzing Googles Backlinks Is Close To Worthless
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
Google Adsense Optimization Tips
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google!
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.
Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours. As an Added bonus after Google Crawls your site they give you feedback about any problems they encountered. To take advantage of this amazing service from yahoo just follow these 4 simple steps.
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
SEO Expert Guide - Proposition Development (part 2/10)
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank.
Linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!