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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or Markets
A Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine. Using the Same term for the local Yahoo Search engine in the city of St. Louis Yielded only 133 results. The Same local search in the city of New York Yielded only 1233 results. What do you think would be Easier being the First out of 200 Million or Being First out of 133 or maybe 1233.
Step 1 Determine Your Local Market
If you are a Dr. or a Lawyer your local market may be very different then a Restaurant. People will travel further to a Restaurant then they will to see a Dr. Of course if your Restaurant specializes in Take-Out or Delivery that would be a determining Factor.
Step 2 Find all the Zip Codes and/ or Cities in your Local Market.
A Dr in Florissant MO may also be local for people in Hazzlewood, Blackjack or Spanish Lake.
Step 3 Online Yellow Pages
Get Listed in Online Yellow Pages and City Guide Directories
Step 4 Find Your Keywords
What are your target Keywords. If you are a Lawyer. Accident Lawyer or Bankruptcy lawyer are more targeted then just Lawyer.
Step 5 Get Listed in Local Search Engines
All the Major search Engines Yahoo, Google and MSN have Local versions sorted by Zip code or City, State
Step 6 Extend your Local Presence
Some Businesses like Encyclopedia Salesmen may have a much larger Local Area. Consider getting a local phone number in cities and towns within a 100 or 200 Mile Radius.
Step 7 Get an 800 Number
If your Local market spans area codes consider getting an 800 number.
Following the above 7 steps and With very little effort you can get local.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members
Get Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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SEO Facts
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.
The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more. Google will call that "over optimizing" and penalize you.
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
Using Blogs for SEO
Why Start A Blog?
The Google Strategy
Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.
Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms.
Tools of the Trade, the SEO Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let's see a few main one's in this article.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.
Getting Honest With The Search Engines
Getting Honest With The Search Engines
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.
The Google Sandbox ? A Frustrating Inevitability or a Golden Opportunity?
Introduction
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results.