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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997! The UnFair Advantage Book on Winning The Search Engine Wars I've been a paying customer ever since. In fact it's the only paid search engine optimization newsletter subscription I have.

The Need of Popularity

In very simple words, the link popularity of your site means the amount of links coming to you from another sites.

Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won't index sites that don't have at least one link pointing to them from another site.

Why they are doing that ? Just because zero popularity means that nobody has an interest related to your site content. Since nobody is interested, why search engines should consider it ? From their point of view zero popularity is a time wasting.

Under the above circumstances, the link popularity of your site becomes very important to you, especially if you aim to earn traffic by indexing your site in search engines directories.

Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site.

Then you should act on the following three ways: