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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
As I said please avoid using these techniques :
Alt Image Tag Stuffing
This is a way that webmasters try to 'force fill' keywords into their website, thus the search engines can see these keywords and their site visitors see no difference at all to layout and an excessive use of certain words.
What happens is that webmasters insert graphic's that relate to their subject and then add an alt image tag to it. The search engines see this but a visitor will only see it if they hover over the graphic and a pop up will appear.
What you tend to find is that mis-informed webmasters add multiple instances of the keywords that they are targetting with a view to increasing key word density when the search bots visit the page.
The real purpose of an alt image tag is if the web site graphic doesn't load then the text will appear instead of the graphic, this is particularly important if a visually impaired visitor gets to your site.
My advice would be to keep it simple, use your keyword once and use the tags to present an accurate description of the graphic.
Hidden Text
Hidden Text is simply text that visitors to your site cannot see when they visit your webpage(s). Its used for the same reasons as described in the alt tag example. All that is involved is the webmaster adds the text (usually keyword spam) to the page in the same colour as the background and as such it becomes invisible to the human eye but gets picked up by the search engine bots.
Meta Tag Stuffing
Meta Tags are vital parts of the make up of a web page but again abusing them with a view to influencing the search engine bots can cause you problems. Basically the keyword tag is loaded with hundreds, even thousands, of the exact same keyword into the tag. For example, the tagetted keyword is DVD and the meta tag looks like:
< META NAME = "KEYWORDS" CONTENT="DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD, DVD, DVDS, DVD, DVDS DVDS DVD SELLER, DVD, DVDS DVD, DVD" >
The important thing to remember is that Google does not use this tag to rank your page due to wide scale abuse so why bother, it is also a pretty rediculous thing to do.
Title Tag Stuffing
The same principle as above but using the title tag, use your keyword once in the title and make it an accurate description of the page and its content, that is sufficient.
If you have to resort to black hat techniques then the set up of your site is wrong and they will eventually lead to the site being panalised. Its a pure waste of effort, they dont work and could kill your site.
Mike - Webmaster and eBay Power Seller at Online Auction Trader
We offer free templates, information and product sourcing to enable you to develop your online auctions into a sustainable, long term income stream.
We also operate a Traders Forum where any advice can be sought on any aspect of Online Trading.
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What is PageRank?
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
How to Succeed with the Search Engines
The Cold Hard Facts?..
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.
Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.
Why Does The Link Page Have A PR Zero?
For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:
Website Submission - What You May Not Know About Search Engine Indexing
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search engines faster by simply using other methods to get listed instead of submitting your URL. Follow these suggestions and the spiders will pick up your site when they are out making their rounds.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Submitting Your Site To The Open Web Directory: Some Dos And Don?ts
One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.
Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly achieves mass exposure and logically it's fair to attribute a first position ranking to gaining access to the masses.
Submitting to the Search Engines and WebCrawlers
When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use ?
The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or Markets
DIY SEO
Part 1. Wordtracker for keywords.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
Using Blogs for SEO
Why Start A Blog?
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For a business that receives the majority of its clientele from search engines, search engine rankings can make or break an e-commerce company.
Keyword Research Made Simple!
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.