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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high:
* Content is relevant to the company or business web site.
* Keyword and keyword phrases are used in important tags such as title, description Meta tag and Header tags.
* Site has been updated with new content regularly.
* Other related businesses web sites have links to your site.
The title of each page needs to be descriptive of the page and not just the web site. So keywords and the site or business name should be built into the title of each page. Avoid using any word more than three times in the title tag.
Make Meta tags keyword-focused. Meta tags are tags in the HTML web page that describe certain things about the page such as the page description, list of keywords, page author, etc. The tags that are important here are the keywords and description Meta tags.
For images on the site, alternate text should be set to keywords as well. Alternate text is the text displayed before an image is completely downloaded and displayed. Alternate text will be displayed in place of the image for text only browsers and if you've disabled the show pictures option in your browser settings. A title can also be set for an image, and by hovering your mouse over an image; the title text will be displayed in most browsers.
Header tags should be used in your web pages, where possible. Search engines look for the h1-h6 Header tags as important indicators for what the text of the document will contain.
Here is an example of building keywords into your hierarchical web page to enhance search engine results.
View an example diagram here of building keywords into your hierarchical web page to enhance search engine results.
Prominent tags used are title, description Meta tags, keyword Meta tags and h1 and h2 header tags. Keyword phrases relavent to the business of the web site should exist in the content of the web page as well is in these important HTML tags. Search engines analyze the text for relevant keywords, among other things, and rank the page accordingly. Additional keywords can be used throughout the document. Many experts recommend not using any keyword in excess of 5% of the total text of the page. Doing so may actually lower your ranking.
A site map can help your search engine ranking as well as help your web site visitors find what they're looking for. For more information on this topic, and other search engine optimization topics, visit google.com.
These are some basic techniques used to achieve higher visibility in search engines, and should help you attain higher results if they are used along with efficient, valid HTML markup. Contact us if you'd like more information on how we can help you achieve high web site visibility.
Norm Euker of NJE Design provides high quality web design, Internet and email marketing to small businesses.
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Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.
Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
How to Succeed with the Search Engines
The Cold Hard Facts?..
SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.
SEO 101
SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.
Complete Web-Site Optimization For Search Engines (Part 2)
Source code optimization.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.