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Search Engine Optimization Services This is the first search engine optimization course I purchased back in 1997!
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When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it's almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.
As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You've got the Black Hats who do use every legal or illegal trick to increase their website's search engine ranking and you have the so called White Hats who play by the rules and only use legitimate SEO tools and tricks. And then you have people who just over-do it. They build their websites completely optimized for the search engines but seem to forget about the user in the end. These websites are stuffed with keywords and phrases all over. Navigation and presentation of content is optimized for the search engine but they seem to completely forget about the human factor. Yes, driving traffic to the website from search engines is great. But what if the site is difficult to navigate for the visitor because it is optimized for a search engine and not for usability? A website not meeting the needs of humans is set up to fail.
Having the number 1 spot in a search engine will not materialize in higher profits and revenue if the site does not meet basics requirements for humans to a) navigate the site properly and b) to be able discover what they are looking for in an easy way. Articles stuffed with the same keywords over and over again are hard to read and the information the user is looking for is difficult to extract. Links to sub-pages covered under keywords over and over again will make it difficult to even get to the information the user is looking for. The user experience will be disappointing and will lead to the user moving on to other sites that are able to deliver information in an appropriate way. There are other webmasters who are able to achieve high search engine rankings and still offer satisfying experiences for users on their websites?
So, if you are a webmaster - will you optimize your websites for search engines or for the user?
About the Author
Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair.
The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
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The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote:
The Search Engine Optimization Secret that Everybody Ignores
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The Need of Popularity
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Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student.
7 Essential SEO techniques
1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords. This tool can also tell you how many times a particular word has been searched within the last 30 days. If you were to enter the word "presentation," the tool would tell you that it has been searched 954 times in the past month. The tool will then display variations of the word that have been searched in the past 30 days. These numbers only reflect the searches done through Overture.com and its affiliates.
Owning Your Category Online - Is Our Website Broken?
"Owning your business category online is more than just a few keywords... Is your website broken?"